WARSAW CENTRAL RAILWAY STATION

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PROBLEM: The Central Railway Station is seen only through the prism of transport function. Our task was to promote it as a place for meetings and spending leisure time. We needed double-track identification, combining the visual communication with the commercial one.

IDEA: A simplified shape and building plan. A rhythmic arrangement of the straight and poly-lines enabling any configuration depending on the media.

SOLUTION: The roof of the station is the most distinctive element of the building which is why we decided to use its sketch. In one moment, straight and poly-lines built together the shape of the roof as seen from the top, and in another instance time they spread in an open, rhythmic, panoramic pattern, referring somewhat loosely to the station’s function (arrival – departures). Having the two forms of the logo, the open one and the closed one solved the problem of showing two different messages in one medium. Image focused actions were part of the internal design of the logo, whereas offers and ticket sales were placed outwards, in the remaining space of the medium. The whole was supplemented by thematic gadgets inspired by the Polish People’s Republic, which was the period when the railway station was built.

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Skills Advertising, Branding
Client PKP S.A.