TMFLOTA / TOYOTA FLEET MANAGEMENT
PROBLEM: To thoroughly refresh the image of a company providing services based on Toyota and other cars brands, in the field of leasing and a long-term rental. The task included designing not only the corporate identity, but also the website. It was challenging to show the theme of fleet management in an innovative way that also set it apart from the competition.
IDEA: A sign inspired by a parking lot full of cars seen from a bird’s eye view.
SOLUTION: We based the logo and the corporate identity on elements such as: business cards, letterhead, fleet vehicles markings, or email footers with the picture of the parked cars seen from a bird’s eye view. The symbol of three cars on an angled parking in the logo, together with lines and arrows taken from marked parking spaces, in their original and allegorical reference to the industry’s specifics are the identification essence of TMFlota. Thanks to the transparent infographics, the website with the company’s offer directed the client to the particular offer’s elements in a clear way. An intelligible system of characters that transferred information on additional features relating to the rented cars was designed to help TMFlota customers decide on which equipment they should choose.