STREET FASHION POSTER EDITOR
PROBLEM: To develop a digital campaign aimed at support of the marketing activities of Wars Sawa Junior Department Stores and refreshing the formula of so called Warsaw Review, which is a photographic presentation of the most stylish passers-by on the streets. Our task was to redirect participants of the Review to the client’s main social media (Facebook, Instagram) and to boost activity within them.
IDEA: Design a commercial with your own image.
SOLUTION: We created an app intended to design posters with the image of the stylish passers-by encountered. The posters had all the print advertisement elements. Additionally, a special mechanism within the app enabled users to edit graphics and fonts designed for the project. Photo content was provided by the Warsaw Review. Authors of the pictures with the highest number of likes and comments were given the opportunity to take advantage of the poster editor. The ten best posters were printed and presented as a city light in the Wiech Passage. The app’s simple mechanism would engage a prospective customer in the Wars Sawa Junior Department Stores who was conducting shopping and fashion activities. Additionally, we created interesting and rich content for the social media platforms and print ads within a reasonable budget.