PROBLEM: To create a corporate identity and a website for the company designing alcohol packaging.
IDEA: A mechanical plant inspired by the medieval Voynich Manuscript.
SOLUTION: The inspiration for the unique Spiritus Movens language came from the Voynich Manuscript, a medieval paper covered with drawings, charts and mysterious writings. The design of the mechanical plant along with its fancy naming (Spiritus Movens – driving force) in the alcohol industry context, allowed us to create a bold and original image. A floral collage turned out to be an excellent component to an easy to navigate website in map-form. The possibility to develop plant’s structures almost indefinitely, solved the problem of adding new sub-sites easily. It also worked well with other identification elements and by reformatting.