PROBLEM: To create a corporate identity for a made-to-measure clothes brand, which name, and activity used to be an internet blog, Macaroni Tomato. Unifying the image of an online store and stationary shop.
IDEA: A collar as a crown of a perfectly tailored suit.
SOLUTION: The owners of Macaroni Tomato cooperate with the best tailors in Italy, therefore, except for the theme of the collar as a complement to the corporate identity, we designed many additional signs and icons referring to the tailoring, crafts and Italian tradition. Thus, the elements of patterns, scissors, threads, and sewing machines are visible on business cards, tags, and care labels. An important aspect of the project was to convey the atmosphere of an exclusive, smart boutique with male clothes to the online store. The idea of frames with pictures, which decorated the Macaroni Tomato showroom turned out to be perfect and became the theme for the website.