IZA GRZYBOWSKA PHOTOGRAPHER
PROBLEM: To create corporate identity consistent for the photographer Iza Grzybowska and her manager – Voyk. The design had to be transparent enough not to single out any of the parties, and at the same time, should clearly separate the two. Its elements were to appear in basic promotional print products such as: business cards, invitations, photo folders, but also on Iza’s drawn from scratch website.
IDEA: Minimalism, which is the background for the photographer’s works and how it seamlessly combines itself with the VOYK logo.
SOLUTION: As the theme we have chosen the hexagon with its symbolic reference to honeycomb elements. Actively involved in may ventures, VOYK needed a logo that would be versatile enough to join new members to future projects freely. The honeycomb with its regular geometry is a perfect solution for that. At the same time being deprived of typography, in a discreet and natural way, it worked well on Iza’s website as a pre-loader, favicon or as navigation button. For the web service, Iza received a separate, purely typographical logo. We developed two different image lines that use a common formal language. In this business relationship, both girls kept their space for development and individual chapters in a minimalist setting.