15-10-5 MINUTE NAPS ON THE CUSTOMFORM’S COUCHES
IDEA: Certainly everyone knows the feeling, sitting on a very comfortable couch where one slowly begins to zone out and immerses into the bliss of dreams. The advertising campaign for Customform tells of such an oneiric story and focuses on capturing the feeling accompanied with the short naps taken during various day to day activities, on very cozy sofas.
EXECUTION: Three situations, three naps. A woman reading a book, a couple watching a movie in front of the TV, and a businessman waiting for a meeting in the office. They were all submerging themselves in a dreamlike space that is very much reminiscent of a starry night. The photo shoot took place underwater in the pool. The photographer had to make a lot of preparations getting down into the water, along with the crew, to take the shoots for us.
Agency: McCANN Warsaw
Photographer: Sonja Mueller
Art Director, Copywriter: Ewelina Sośniak, Zuzanna Przybyszewska
Creative Director: Iwona Kluszczyńska, Wojciech Dagiel
Production: Summer Production
Agency Producer: Bartosz Buttitta
Post-production: Sublime, Andreas Freitag, Piotr Hołbowicz
Stylist: Kalina Lach
Account Manager: Agnieszka Górska
The campaign was awarded at the AD STARS 2012 International Advertising Festival in Korea.
The campaign was nominated in print Photo / Advertisement Category in the 9th edition of the Polish Advertising Competition KTR 2012.