BRACKIE IMPERIAL IPA

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PROBLEM: To promote beer available for sale in a limited edition and for a short time period and to differentiate it from the competition in the highly saturated Polish beer market via an attractively designed label.

IDEA: Beer recipe ingredients sketched on the label.

SOLUTION: We asked ourselves whether the beer label could have a form of shortened recipe of the drink? We faced this assumption. The typography was formed from the leaves of hops. The background graphics were freely interwoven within themes of cones and shoots. We chose the technique of drawing on a blackboard with chalk in order to emphasize that the beer will be sold for only one season, in a limited edition.

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Skills Advertising, Art Direction, Illustration, Packaging, Photography, Post-production
Client ┼╗YWIEC GROUP